Over the last month I’ve conducted research surrounding my local football team, Tranmere Rovers. Being an avid fan since I was 4, I have certainly experienced some highs and lows. During the late 90s, my god, we had some good times. However, over recent years the club is seeing attendances fall significantly, hampering money coming into the club.
Research lead me to concluded that because Tranmere Rovers are situated close to Liverpool and Everton, it was drastically effecting generations of the Wirral public being drawn to supporting the club. Obviously, people are going to be drawn to the more attractive football, but why support a club from somewhere your not from. Yes the Wirral is close to Liverpool, but it’s not the Liverpool. The reason I support my local football team is because I feel it reflects elements of who I am.
I went into this brief thinking a re-brand was the answer. Yes, this would be a nice project to do, however, this issue has massive cultural issues and a re-brand would struggle to have significant effect.
Currently still pushing around a few solutions, but I’m think I could have some fun with this!