Inbhir, Scotch Whisky. (Whisky marketed at women)
The name Inbhir is Gaelic for “Mouth of the River” mixing with another water source. I felt this was a fitting name to emphasize this notion of mixing cocktails, whilst subtly linking to the importance of water in the process of distilling whisky.
As Scotch whisky has quite a strong, earthy taste, I felt it would be ineffective to market the drink to women to drink straight. To detach Inbhir from this area, I wanted to market the drink to be used in cocktails. Whisky based cocktails have a huge variety in flavours, so Inbhir is purely the foundation of a drink that is adapted to the consumers tastes. The bottle comes with its own cocktail recipe booklet, so people get an idea of what flavours work with whisky. The booklet encourages consumers to have fun mixing their own cocktails with friends in a home environment. However, I feel the bottle would not look out of place in a high-end cocktail bar.
I wanted to keep the bottle design quite minimal to portray a contemporary product, whilst visualising the bottle so it clearly shows it as whisky. The overall style to the bottle gives the impression of the whisky’s smooth crisp taste, which I felt was important to get across, as anything overly garish would take away from what the product actually is.
